How do I use SMS codes?

An SMS short code is a five or six-digit number that a brand uses for SMS marketing campaigns. By contrast, a long code or toll-free number consists of 10 digits. Consumers must opt in to receive messages from a brand by sending a keyword to its short code number. These are often automated SMS messages and part of a marketing sequence.

What are the benefits of using SMS codes?

An SMS short code allows easy communication with customers ー most of whom prefer getting texts from businesses rather than emails or calls. They are also one of the optimal ways of reaching larger audiences, thanks to their capability of sending extremely high volumes of text messages within a short time period.

What is the difference between an SMS code and a short code?

The main difference is that an SMS long code is a 10 digit number that can be used to send SMS messages, plus send and receive faxes or calls. SMS short codes are different because they are 5-6 digits and can only send and receive texts.

How do customers see the short code when they receive a text?

The customer will see the short code as the “from” number when they receive the text, similar to how they would see a long, 10-digit number if a friend or family member texted them directly. Because short codes contain less characters than a typical phone number, they’re easier to remember and are great for marketing campaigns.